What Usually Changed
Reach slumps are rarely one switch. They're typically a combination of distribution signals (sends, replays), early retention, and content-topic consistency.
Focus on what viewers do in the first few seconds, then how often people share via DMs.
- Check retention in the first 2 seconds
- Optimize for DM shares and replays
- Post consistently within 1-2 content pillars
Quick Action Checklist
Try a 7-day iteration cycle: adjust hook, pacing, and cover, then measure the first 30 minutes of performance.
- Rewrite the hook line
- Cut dead time before the first visual change
- Test 2 cover thumbnails